Paramount+ socials

a fresh, engagement-focused
re-design on social platforms.

Client: Paramount+
Skills: Typography | Motion | Layout
Company: Hello Social
Date: Ongoing

Paramount+ is a streaming service, owned by ViacomCBS and has gathered almost 77 million global users in the 2 years since it was released. It houses a wide range of popular movies and shows, including popular movies/shows such as Top Gun: Maverick, The Godfather, Forrest Gump, and the Scream franchise.

Understanding the highly competitive nature of streaming services, the design team was tasked with ideating and designing content on social platforms with an emphasis on high engagement.

In the 2023 design refresh, we took multiple analytics into consideration - what posts worked, what content didn’t, the types of shows put on the platform, and the overall demographic engaging with our posts. As a result, we took on the designs on with a more experimental yet sensible approach, challenging what the client was already comfortable with. We wanted to hero the shows being put on the platform which happened to align well with the corresponding production teams.

This decision allowed us to be more precise with design templates, creating consistency across the entire feed whilst still remaining engaging with the now-new emphasis on typography exploration on both statics and videos. We challenged ourselves on how we can better utilize the Paramount+ blue colours. This allowed us to work with more image and type-focused designs, making the feed look curated and purposeful.

PP_DragName_4x5_v2.png
PP_IWD_Carousel_02_4x5.png
PP_MOK_TweetCarousel_01_1x1_v2.png
PP_ChristmasCrackers_1_1x1_v2.png
PP_Picses_energy_01_4x5_v3.png
PP_FA_CUP_TROPHYCOMP_4x5_v5.png
PP_Hottest100_4x5_v3.png
PP_WTW_27Feb_v2.png

To increase engagement, there was now a big emphasis on video and motion, with the rise of Tikok and Instagram reels. The Paramount+ team was tasked with turning movies and shows into social content. This was proven to be the right move as more and more content from Paramount+au continue to become viral.

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